The disclaimer must include, unless otherwise noted:
“Paid for by name” and “Financial disclosures are available at sfethics.org.”
“Paid for by Nonprofit X. Financial disclosures are available at sfethics.org.”
“Paid for by John Doe. Financial disclosures are available at sfethics.org.”
These disclaimer rules apply to ads that refer to, but do not expressly advocate for or against, a City candidate and are distributed within 90 days of the election to 500 or more individuals who are able to vote for the office sought by the candidate. Importantly, these disclaimer rules are triggered only if the cost of the communication attributable to any one City candidate referenced in the communication is $1,000 or more.
Note that electioneering communications that are also ballot measure ads must comply with the state and local rules for those ads as well. Refer to the disclaimer chart for those rules.
|Communication||Manner of Display|
|All mass mailings (500 or more)||
|Telephone calls – made by vendors (“robo” calls) or paid individuals||
|Door hangers, flyers, posters, and oversized campaign buttons and bumper stickers (buttons 10” across or larger and stickers 60 sq inches or larger)||
The guidance above incorporates requirements imposed pursuant to state and San Francisco law. The information on this chart does not carry the force of law. If there are any discrepancies between the chart and state or local law or their corresponding regulations and opinions, the law, regulations and opinions will control.
References: San Francisco Campaign and Governmental Conduct Code Section: 1.162
California Government Code Sections: 82031, 84506, 84507, 84509.
Title 2 Regulations: 18225, 18450.1, 18450.4, 18450.5.
Revised: October 15, 2015
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