8. Electioneering Communications
Communication | Disclosure and Manner of Display |
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Print ads designed to be individually distributed including mailings, door hangers, flyers, faxes, posters, newspaper and magazine ads and oversized campaign buttons and bumper stickers (buttons 10 inches in diameter or larger and stickers 60 square inches or larger) |
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Print ads larger than those designed to be individually distributed, such as billboards and signs (including yard signs) |
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Radio ads, telephone calls and audio only electronic media ads |
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Television and video ads (including those disseminated over the Internet) |
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Electronic media ads that are a graphic, image, animated graphic, or animated image that an online platform hosting the ad allows to link to an internet website not covered below (except video ads, see above) |
*This text is not required if including it in 8-point font would take up more than one-third of the graphic or image. In such circumstances the ad need only include a hyperlink to a website containing the website |
Social media ads |
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Website and email |
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Electronic media ads that are audio only |
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Text messages sent using mass distribution technology |
Text required to be included in a text message must be in a color that reasonably contrasts with the background on which it appears and in a font size that is readable by the average viewer |
The guidance above incorporates requirements imposed pursuant to state and San Francisco law. The information on this chart does not carry the force of law. If there are any discrepancies between the chart and state or local law or their corresponding regulations and opinions, the law, regulations and opinions will control.
Revised: April 2021