VI. All Non-Independent Expenditure Ads (except Ads by Candidates and Political Party Committees)
Unless otherwise covered below, all mass mailings of more than 200 similar pieces must contain:
- the committee’s name and address on the outside of the mailing and on at least one of the inserts
- in no less than 12-point type and in a color or print that contrasts with the background
If the sender is a single committee, the name and address need only be shown on the outside of each piece of mail
Unless otherwise covered below, all mass emails of more than 200 similar pieces must contain:
- the name of the committee sending the email preceded by the words “Paid for by” and “Financial disclosures are available at sfethics.org” in at least the same size font as the majority of the text
|Communication||Disclaimer and Manner of Display|
|Print ads designed to be individually distributed including mailings, door hangers, flyers, faxes, posters, newspaper and magazine ads and oversized campaign buttons and bumper stickers (buttons ten (10) inches in diameter or larger and stickers sixty (60) square inches or larger)|| |
|Billboards and signs (including yard signs)|
|Radio ads, telephone calls and audio only electronic media ads|
|Television and video ads (including those disseminated over the Internet)|
The size for the smallest letters in the disclaimer must be four percent (4%) of the height of the display screen unless this causes the name of any top contributors to exceed the width of the screen or causes the disclaimers to exceed one-third (⅓) of the display screen, the type size of the name of the top contributor shall be reduced until the name fits on the width of the screen or the entire disclaimer fits within one-third (⅓) of the display screen, but in no case shall the type size be smaller than 2.5 percent (2.5%) of the height of the screen.
Disclaimer must appear on a solid black background on the entire bottom third (⅓) of the display screen, or bottom one-fourth (¼) of the screen if the committee has no top contributors
Disclaimer must be displayed at the end of the ad for at least five (5) seconds of a broadcast of thirty (30) seconds or less or for at least ten (10) seconds of a broadcast longer than thirty (30) seconds. Disclaimer must also be spoken at the end of the ad.
Top contributors must be disclosed on a separate horizontal line and centered horizontally and is not required to be underlined
|Electronic media ads not covered below (except video ads, see above), and email|
*This text is not required if including it is impracticable. In such circumstances the ad need only include a hyperlink to a website containing the website disclaimers.
|Social media ads|
|Electronic media ads that are audio only|
|Paid Spokesperson: Payment of $5,000 or more to an individual|
for individual’s appearance in a ballot measure ad
|Paid Spokesperson: Payment of any amount to an individual portraying a member of a licensed or certified occupation (e.g., nurse, firefighter, lawyer)|
The guidance above incorporates requirements imposed pursuant to state and San Francisco law. The information on this chart does not carry
the force of law. If there are any discrepancies between the chart and state or local law or their corresponding regulations and opinions, the law,
regulations and opinions will control.
Revised: March 2019