6. All Non-Independent Expenditure Ads (except Ads by Candidates and Political Party Committees)
All mass mailings that are not ads totaling more than 200 similar pieces must contain:
- the words “Paid for by” immediately adjacent to and either above or in front of the committee’s name and address on the outside of the mailing and on at least one of the inserts
- in no less than 14-point type and in a color or print that contrasts with the background
If the sender is a single committee, the identification need only be shown on the outside of each piece of mail
All mass emails that are not ads totaling more than 200 similar pieces must contain:
- the name of the committee sending the email preceded by the words “Paid for by” in at least the same size font as the majority of the text
Communication | Disclosure and Manner of Display |
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Print ads designed to be individually distributed including mailings, door hangers, flyers, faxes, posters, newspaper and magazine ads and oversized campaign buttons and bumper stickers (buttons ten (10) inches in diameter or larger and stickers sixty (60) square inches or larger) |
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Print ads larger than those designed to be individually distributed, such as billboards and signs (including yard signs) |
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Radio ads, telephone calls and audio only electronic media ads |
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Television and video ads (including those disseminated over the Internet) |
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Electronic media ads that are a graphic, image, animated graphic, or animated image that an online platform hosting the ad allows to link to an internet website not covered below (except video ads, see above) |
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Social media ads |
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Website and email |
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Electronic media ads that are audio only |
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Paid Spokesperson: Payment of $5,000 or more to an individual for individual’s appearance in a ballot measure ad |
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Paid Spokesperson: Payment of any amount to an individual portraying a member of a licensed or certified occupation (e.g., nurse, firefighter, lawyer) Exception: If the paid individual is actually a member of the occupation portrayed, the committee may omit this disclaimer. The committee must maintain documentation of the individual’s license or certification |
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Text messages sent using mass distribution technology |
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The guidance above incorporates requirements imposed pursuant to state and San Francisco law. The information on this chart does not carry the force of law. If there are any discrepancies between the chart and state or local law or their corresponding regulations and opinions, the law, regulations and opinions will control.
Revised: April 2021