5. Independent Expenditure Ads on Candidates (by Candidates and Political Party Committees)
Communication | Disclosure and Manner of Display |
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Print ads designed to be individually distributed including mailings, door hangers, flyers, faxes, posters, newspaper and magazine ads and oversized campaign buttons and bumper stickers (buttons ten (10) inches in diameter or larger and stickers sixty (60) square inches or larger) |
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Print ads larger than those designed to be individually distributed, such as billboards and signs (including yard signs) |
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Electronic media ads that are a graphic, image, animated graphic, or animated image that the online platform hosting the advertisement allows to link to an internet website not covered below (except for video ads, see above) |
*This text is not required if including it is impracticable. In such circumstances the ad need only include a hyperlink to a website containing the website disclaimers |
Social media ads |
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Website and email |
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Website and email |
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Electronic media ads that are audio only |
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Radio ads, telephone calls and audio only electronic media ads |
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Television and video ads (including those disseminated over the Internet) |
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Text messages sent using mass distribution technology | If sent by a candidate-controlled committee for elective office of the controlling candidate:
If sent by a political party committee:
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The guidance above incorporates requirements imposed pursuant to state and San Francisco law. The information on this chart does not carry the force of law. If there are any discrepancies between the chart and state or local law or their corresponding regulations and opinions, the law, regulations and opinions will control.
Revised: April 2021