IV. Independent Expenditure Ads on Ballot Measures
(by Candidates and Political Party Committees)
|Communication||Disclaimer and Manner of Display|
|Print ads designed to be individually distributed including mailings, door hangers, flyers, faxes, posters, newspaper and magazine ads and oversized campaign buttons and bumper stickers (buttons ten (10) inches in diameter or larger and stickers sixty (60) square inches or larger)|| |
|Billboards and signs (including yard signs)|
|Radio ads, telephone calls and audio only electronic media ads|
|Television and video ads (including those disseminated over the Internet)|
|Electronic media ads not covered below, including email|
|Social media ads|
|Electronic media ads that are audio only|
|Paid Spokesperson: Payment of $5,000 or more to an individual|
for individual’s appearance in a ballot measure ad
|Paid Spokesperson: Payment of any amount to an individual portraying a member of a licensed or certified occupation (e.g., nurse, firefighter, lawyer)|
Exception: If the paid individual is actually a member of the occupation portrayed, the committee may omit this disclaimer. The committee must maintain documentation of the individual’s license or certification.
The guidance above incorporates requirements imposed pursuant to state and San Francisco law. The information on this chart does not carry the force of law. If there are any discrepancies between the chart and state or local law or their corresponding regulations and opinions, the law, regulations and opinions will control.
Revised: March 2019