City & County of San Francisco
San FranciscoEthics Commission

• “Ad paid for by [committee’s name]” (on file with Form 410)
• “Financial disclosures are available at sfethics.org.”
• Disclaimer Format: Text must be in no less than 12-point font, in a color that has a reasonable degree of contrast with the background of the advertisement

• “Ad paid for by [committee’s name]” (on file with Form 410)
• “Financial disclosures are available at sfethics.org.”
• Disclaimer Format: Text must constitute at least five percent (5%) of the total height of the advertisement and must be in a color that has a reasonable degree of contrast with the background of the advertisement

• “Ad paid for by [committee’s name]” (on file with Form 410)
• “Financial disclosures are available at sfethics.org.”
• Disclaimer Format: Must be spoken clearly for at least three (3) seconds at the end of the ad or call, in a pitch and tone substantially similar to the rest of the advertisement

• “Ad paid for by [committee’s name]” (on file with Form 410)
• “Financial disclosures are available at sfethics.org.”
• Disclaimer Format: Text must be of sufficient size to be legible to an average viewer, in a contrasting color to the background and must appear for at least four (4) seconds at the end of the advertisement
  • • Disclaimer must also be spoken at the end of the ad.

• “Who funded this ad” text as a hyperlink in a contrasting color and font size that is easily readable by the average viewer*
  • • Must hyperlink to a website containing the “Ad paid for by,” and “Financial disclosures are available at sfethics.org” disclaimers in a contrasting color and in no less than 8-point font
    • Must remain online until 30 days after the date of election

  *This text is not required if including it is impracticable. In such circumstances the ad need only include a hyperlink to a website containing the website disclaimers.

• “Ad paid for by,” and “Financial disclosures are available at sfethics.org” disclaimers in a contrasting color and in no less than 8-point font on the committee’s profile, landing page, or similar location and is not required to include disclaimers on each individual post or comment
  • Not required when the only expense or cost of the communication is compensated staff time unless the social media account was created only for the purpose of advertisements under the Act

• “Paid for by,” and “Financial disclosures are available at sfethics.org” disclaimers in a contrasting color and in no less than 8-point font

• See disclaimer requirements for radio ads above

• In addition to other disclaimers, include: “[spokesperson’s name] is being paid by this campaign or its donors”
• Printed, televised or video ad: shown continuously in highly visible font except when the disclosure for television and video ads above is being shown
• Radio broadcast or phone message: spoken in clearly audible format

• In addition to the disclaimer above, include: “Persons portraying members of an occupation in this advertisement are compensated spokespersons not necessarily employed in those occupations”
• Printed or televised ad: shown continuously in highly visible font
• Radio broadcast or phone message: spoken in clearly audible format

Exception: If the paid individual is actually a member of the occupation portrayed, the committee may omit this disclaimer. The committee must maintain documentation of the individual’s license or certification.