Ethics Commission
City and County of San Francisco

First Quarter 2010 Summary of Earnings and Activity of Campaign Consultants Registered with the City and County of San Francisco – December 1, 2009 through February 28, 2010

Jamienne S. Studley, Chairperson
John St. Croix, Executive Director

Report prepared by:
Catherine Argumedo

Date Issued: May 4, 2010



I. Introduction

In November 1997, San Francisco voters approved the Regulation of Campaign Consultants Ordinance (“Ordinance”), San Francisco Campaign and Governmental Conduct Code Sections 1.500-1.540.  The Ordinance requires persons who earn $1,000 or more per year for campaign consultant services to register with the Ethics Commission and file quarterly activity reports. 

The first quarter activity reports were due on March 15, 2010 and covered the filing period beginning December 1, 2009 and ending February 28, 2010.

II. Comparative Data

The level of campaign consultant activity has fluctuated since the first filing in June 1998 (the second quarter of 1998).  The chart on the next page compares data compiled pertaining to campaign consultant activity since implementation of the Ordinance.  As indicated, the level of campaign consultant activity generally increases or decreases depending on 1) whether an election is held and 2) the number and type of local items on the ballot.

QuarterNumber of ConsultantsTotal Payments PromisedTotal Payments ReceivedTotal Contributions Made
First Quarter 200222$242,752$259,357$1,100
Second Quarter 200223$121,413$311,663$2,100
Third Quarter 200240$320, 373$345,325$2,200
Fourth Quarter 200250$3,002,128$3,243,997$8,003
First Quarter 200342$368,102$331,328$3,850
Second Quarter 200351$486,555$530,434$3,250
Third Quarter 200364$618,346$749,332$2,805
Fourth Quarter 200364$1,112,506$1,367,183$10,125
First Quarter 200436$352,837$243,578$1,600
Second Quarter 200429$180,947$136,950$1,650
Third Quarter 200445$461,739$405,991$11,050
Fourth Quarter 200455$620,070$943,214$4,786
First Quarter 200517$78,578$29,762$1,750
Second Quarter 200517$87,399$93,085$250
Third Quarter 200520$160,430$102,377$950
Fourth Quarter 200523$256,254$283,731$1,150
First Quarter 20069$68,911$72,654$1,900
Second Quarter 200613$400,328$385,303$1,000
Third Quarter 200618$279,270$310,077$4,200
Fourth Quarter 200621$842,765$617,275$12,700
First Quarter 200714$115,761$135,720$1,200
Second Quarter 200716$227,514$163,333N/A*
Third Quarter 200719$479,895$414,496$69,137
Fourth Quarter 200719$1,262,553$1,324,139$35,875
First Quarter 200821$622,255$830,920$92,950
Second Quarter 200827$718,486$1,011,559$3,750
Third Quarter 200840$862,640$811,954$4,843
Fourth Quarter 200841$1,985,420$3,978,592$4,830
First Quarter 200921$490,230$451,730$1,560
Second Quarter 200920$429,076$447,804$3,545
Third Quarter 200925$519,855$562,206$2,250
Fourth Quarter 200927$874,076$880,721$500
First Quarter 201026$273,847$348,578$100

III. The Campaign Consultant Ordinance

The Ordinance defines “campaign consultant” as a person or entity that receives or is promised $1,000 or more in a calendar year for providing either of the following services:

Campaign Management,” defined as conducting, coordinating or supervising a campaign to elect, defeat, retain or recall a local candidate, or to adopt or defeat a local ballot measure, including but not limited to:

  1. Hiring or authorizing the hiring of campaign staff and consultants; or
  2. Spending or authorizing the expenditure of campaign funds; or
  3. Directing, supervising or conducting the solicitation of campaign contributions; or
  4. Selecting or recommending vendors or subvendors of goods or services for the campaign.


Campaign Strategy,” defined as planning for the election, defeat, retention or recall of a local candidate, or for the adoption or defeat of a local ballot measure, including not but limited to:

  1. Producing or authorizing the production of campaign literature and print and broadcast advertising; or
  2. Seeking endorsements of organizations or individuals; or
  3. Seeking financing; or
  4. Advising on public policy positions.

Employees of campaign consultants do not themselves qualify as campaign consultants.  However, persons and entities that subcontract with a campaign consultant to provide campaign consulting services and that receive or are promised $1,000 or more in a calendar year do qualify as campaign consultants.  Similarly, employees of campaigns who engage in campaign management or campaign strategy and are promised or receive $1,000 or more in a calendar year also qualify as campaign consultants.

Campaign consultants are required to report only activity associated with local candidates or local ballot measures.  For purposes of the Ordinance, “candidate” means:  (1) a person who has taken affirmative action to seek nomination or election to local office, or (2) a local officeholder who has taken affirmative action to seek nomination or election to any elective office, or (3) a local officeholder who is the subject of a recall election.

Local officeholder” means the following elected officers:  Mayor, Members of the San Francisco Board of Supervisors, City Attorney, District Attorney, Treasurer, Sheriff, Assessor, Public Defender, Members of the Board of Education of the San Francisco Unified School District, and Members of the Governing Board of the San Francisco Community College District. 

Measure” means a local referendum, or a local ballot measure, whether or not it qualifies for the ballot.

The Commission staff has compiled the information filed by campaign consultants for the first quarter of 2010 in the attached tables.  All amounts reported by campaign consultants have been rounded to the nearest whole dollar.

IV. Description of Quarterly Report Tables

Table 1:  Total Reported Activity (December 1, 2009 – February 28, 2010)

Table 1 summarizes all reported activity by campaign consultants for the first quarter of 2010.  Filers are listed in alphabetical order.  The total payments promised by clients and any political contributions or gifts to officeholders made by the filers are also reported.

ConsultantPayments Promised By ClientsPayments Received From ClientsPolitical Contributions
Armour Media Group$25,000$25,000$0
Bowman, Christopher L.$0$0$0
Brokaw, Brian$27,660$27,660$0
The California Group$0$25,750$0
Erwin & Muir$2,000$2,000$0
Green, Jim$31,234$31,234$0
Ground Floor Public Affairs$15,000$15,000$0
Hildebrand Strategies, Inc.$0$43,368$0
Hope Road Consulting, LLC$21,062$18,862$0
Hsieh & Associates$0$0$0
Hsieh, Francisco$4,500$4,500$0
Integrated Fundraising Strategies$0$0$0
Lee, Christopher$10,245$6,000$0
Left Coast Communications$0$0$0
Lyons, Nichelle$12,984$12,984$0
MSHC Partners, Inc.$26,000$30,329$0
Mayer, Shane$10,000$2,500$0
Mesloh, Debbie$8,800$8,800$0
PCS Communications$4,500$4,500$100
Roumeliotes, Stefanie$28,323$28,662$0
SCN Strategies, Inc.$46,540$46,540$0
Stearns Consulting, Inc.$0$9,889$0
Storefront Political Media$0$0$0
Terris Barnes & Walters$0$0$0
Whitehurst Campaigns, Inc.$0$5,000$0
Workman, Dee Dee$0$0$0

Table 2:  Client Payment Report

Filers are required to report “economic consideration” promised by or received from clients in exchange for campaign consulting services during the applicable reporting period.  Economic consideration includes payments, fees, commissions, and reimbursements for expenses, gifts or anything else of value. 

Table 2 lists the name of the filer in alphabetical order, the filer’s clients, the services performed for that client, the payment promised by the client in the reporting period, and the payment actually received.  The table also indicates the total payments promised or received by all filers.  The payments promised by all clients to filers during the first quarter totaled $273,847.  The payments received by all filers from clients during the first quarter totaled $348,578.

TABLE 2    
Armour Media GroupMichela Alioto-Pier for Insurance Commissioner 2010Campaign management$25,000$25,000
Brokaw, BrianMichela Alioto-Pier for Insurance Commissioner 2010Campaign management$27,660$27,660
The California GroupMalia CohenCampaign management$0$13,750
The California GroupElaine ZamoraCampaign management$0$12,000
Erwin & MuirScott Wiener for DCCCConsulting services, direct mail, field$2,000$2,000
Green, JimKamala Harris for Attorney GeneralFundraising services$31,234$31,234
Ground Floor Public AffairsDaniel Dean for Superior Court Judge 2010Campaign management and strategy$15,000$15,000
Hildebrand Strategies, Inc.Bevan Dufty for Mayor 2011Campaign budget development; fundraising and scheduling$0$43,368
Hope Road Consulting, LLCMichael NavaCampaign consulting services$14,367$14,367
Hope Road Consulting, LLCRebecca ProzanCampaign consulting services$6,695$4,495
Hsieh, FranciscoFiona MaFundraising and outreach$4,500$4,500
Lee, ChristopherMark FarrellCampaign strategy and management$6,000$6,000
Lee, ChristopherTony KellyCampaign strategy and management$1,500$0
Lee, ChristopherTheresa SparksCampaign strategy and management$2,745$0
Lyons, NichelleCarmen Chu for Supervisor 2010Fundraising services$12,984$12,984
MSHC Partners, Inc.Michela Alioto-Pier for Insurance Commissioner 2010Creation of landing page for internet website$26,000$30,329
Mayer, ShaneSweet for Supervisor 2010Campaign management$10,000$2,500
Mesloh, DebbieKamala Harris for Attorney GeneralStrategic communications counsel and political advice$8,800$8,800
PCS CommunicationsRafael Mandelman 2010 DCCC/SupervisorCampaign strategy, media production, development$4,500$4,500
Roumeliotes, StefanieMichela Alioto-Pier for Insurance Commissioner 2010Finance strategy & execution for campaign$28,323$28,662
SCN Strategies, Inc.Kamala Harris for Attorney GeneralCampaign management and strategy$46,540$46,540
Stearns ConsultingLaura Spanjan for SupervisorCampaign strategy and media$0$9,476
Stearns ConsultingDebra Walker for SupervisorCampaign strategy and media$0$413
Whitehurst Campaigns, Inc.Committee to Re-Elect Dennis HerreraGeneral campaign management consulting$0$5,000
TOTAL  $273,847$348,578

Table 3:  Political Contributions

Filers must report each political contribution of $100 or more to a candidate for local office, a committee controlled by a local officeholder or a candidate for local office, or a ballot measure committee whether or not the committee is controlled by a local officeholder or a candidate for local office.  Filers must report contributions of $100 or more made or delivered by the filer, or made by the filer’s client at the filer’s behest, or for which the filer acted as an agent or intermediary during the reporting period.  This chart indicates the political contributions made by campaign consultants during the reporting period.  Filers reported a total of $100 in political contributions during the first quarter of 2010.

 Committee  Name Consultant NameAmount
 Rafael Mandelman for Supervisor PCS Communications$100

Vendor/Subvendor Payments

Each filer must report economic consideration promised to or received by the filer during the reporting period from vendors and sub-vendors who provide campaign-related goods or services to the filer’s current clients.  No filers reported receiving any vendor/subvendor payments during this reporting period.

Gifts to Local Officeholders

Each filer must report any gifts promised or made by the filer to a local officeholder during the reporting period which in the aggregate total $50 or more.  No filers reported any gifts promised or made to a local officeholder during this reporting period.

Employment of Local Officeholders and City Employees

If the filer employs a local officeholder or City employee during the reporting period, the filer must report the name of the officeholder or City employee and describe the nature of the employment by the filer.  In addition, if a client of the filer employs a local officeholder or City employee at the behest of the filer during the reporting period, the filer must report the name of the client, the name of each officeholder or City employee hired by the client, and the nature of the employment by the client. 

Ground Floor Public Affairs reported that it employs Justin Roja, a Commissioner for the Entertainment Commission, as an Account Executive.

City Contracts Obtained During the Reporting Period

If the filer obtains a City contract during the reporting period and the contract is approved by a local officeholder who is the filer’s client, the filer must report the contract, the date the contract was obtained, and the name of the officeholder who approved the contract.  No filers reported obtaining a City contract during the reporting period.

Appointment to Public Office

If the filer is appointed to public office during the reporting period and the appointment is made by a local officeholder who is the filer’s client, the filer must report the public office to which the filer was appointed, the date of the appointment, and the name of the officeholder who appointed the filer.  No filers reported appointment to public office during the reporting period.

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