Benedict Y. Hur, Chairperson
John St. Croix, Executive Director
Report prepared by:
Catherine Argumedo
Date Issued: April 19, 2011
CAMPAIGN CONSULTANT FILINGS
FIRST QUARTER 2011
I. Introduction
In November 1997, San Francisco voters approved the Regulation of Campaign Consultants Ordinance (“Ordinance”), San Francisco Campaign and Governmental Conduct Code Sections 1.500-1.540. The Ordinance requires persons who earn $1,000 or more per year for campaign consultant services to register with the Ethics Commission and file quarterly activity reports.
The first quarter activity reports were due on March 15, 2011 and covered the filing period beginning December 1, 2010 and ending February 28, 2011.
II. Comparative Data
The level of campaign consultant activity has fluctuated since the first filing in June 1998 (the second quarter of 1998). The chart on the next page compares data compiled pertaining to campaign consultant activity since implementation of the Ordinance. As indicated, the level of campaign consultant activity generally increases or decreases depending on 1) whether an election is held and 2) the number and type of local items on the ballot.
| Quarter | Number of Consultants | Total Payments Promised | Total Payments Received | Total Contributions Made |
|---|---|---|---|---|
| First Quarter 2003 | 42 | $368,102 | $331,328 | $3,850 |
| Second Quarter 2003 | 51 | $486,555 | $530,434 | $3,250 |
| Third Quarter 2003 | 64 | $618,346 | $749,332 | $2,805 |
| Fourth Quarter 2003 | 64 | $1,112,506 | $1,367,183 | $10,125 |
| First Quarter 2004 | 36 | $352,837 | $243,578 | $1,600 |
| Second Quarter 2004 | 29 | $180,947 | $136,950 | $1,650 |
| Third Quarter 2004 | 45 | $461,739 | $405,991 | $11,050 |
| Fourth Quarter 2004 | 55 | $620,070 | $943,214 | $4,786 |
| First Quarter 2005 | 17 | $78,578 | $29,762 | $1,750 |
| Second Quarter 2005 | 17 | $87,399 | $93,085 | $250 |
| Third Quarter 2005 | 20 | $160,430 | $102,377 | $950 |
| Fourth Quarter 2005 | 23 | $256,254 | $283,731 | $1,150 |
| First Quarter 2006 | 9 | $68,911 | $72,654 | $1,900 |
| Second Quarter 2006 | 13 | $400,328 | $385,303 | $1,000 |
| Third Quarter 2006 | 18 | $279,270 | $310,077 | $4,200 |
| Fourth Quarter 2006 | 21 | $842,765 | $617,275 | $12,700 |
| First Quarter 2007 | 14 | $115,761 | $135,720 | $1,200 |
| Second Quarter 2007 | 16 | $227,514 | $163,333 | N/A |
| Third Quarter 2007 | 19 | $479,895 | $414,496 | $69,137 |
| Fourth Quarter 2007 | 19 | $1,262,553 | $1,324,139 | $35,875 |
| First Quarter 2008 | 21 | $622,255 | $830,920 | $92,950 |
| Second Quarter 2008 | 27 | $718,486 | $1,011,559 | $3,750 |
| Third Quarter 2008 | 40 | $862,640 | $811,954 | $4,843 |
| Fourth Quarter 2008 | 41 | $1,985,420 | $3,978,592 | $4,830 |
| First Quarter 2009 | 21 | $490,230 | $451,730 | $1,560 |
| Second Quarter 2009 | 20 | $429,076 | $447,804 | $3,545 |
| Third Quarter 2009 | 25 | $519,855 | $562,206 | $2,250 |
| Fourth Quarter 2009 | 27 | $874,076 | $880,721 | $500 |
| First Quarter 2010 | 26 | $273,847 | $348,578 | $100 |
| Second Quarter 2010 | 30 | $449,666 | $666,692 | $3,900 |
| Third Quarter 2010 | 41 | $593,564 | $635,782 | $3,118 |
| Fourth Quarter 2010 | 47 | $1,575,846 | $2,766,813 | $1,600 |
| First Quarter 2011 | 30 | $228,264 | $400,226 | $2,100 |
III. The Campaign Consultant Ordinance
The Ordinance defines “campaign consultant” as a person or entity that receives or is promised $1,000 or more in a calendar year for providing either of the following services:
“Campaign Management,” defined as conducting, coordinating or supervising a campaign to elect, defeat, retain or recall a local candidate, or to adopt or defeat a local ballot measure, including but not limited to:
- Hiring or authorizing the hiring of campaign staff and consultants; or
- Spending or authorizing the expenditure of campaign funds; or
- Directing, supervising or conducting the solicitation of campaign contributions; or
- Selecting or recommending vendors or subvendors of goods or services for the campaign.
OR
“Campaign Strategy,” defined as planning for the election, defeat, retention or recall of a local candidate, or for the adoption or defeat of a local ballot measure, including not but limited to:
- Producing or authorizing the production of campaign literature and print and broadcast advertising; or
- Seeking endorsements of organizations or individuals; or
- Seeking financing; or
- Advising on public policy positions.
Employees of campaign consultants do not themselves qualify as campaign consultants. However, persons and entities that subcontract with a campaign consultant to provide campaign consulting services and that receive or are promised $1,000 or more in a calendar year do qualify as campaign consultants. Similarly, employees of campaigns who engage in campaign management or campaign strategy and are promised or receive $1,000 or more in a calendar year also qualify as campaign consultants.
Campaign consultants are required to report only activity associated with local candidates or local ballot measures. For purposes of the Ordinance, “candidate” means: (1) a person who has taken affirmative action to seek nomination or election to local office, or (2) a local officeholder who has taken affirmative action to seek nomination or election to any elective office, or (3) a local officeholder who is the subject of a recall election.
“Local officeholder” means the following elected officers: Mayor, Members of the San Francisco Board of Supervisors, City Attorney, District Attorney, Treasurer, Sheriff, Assessor, Public Defender, Members of the Board of Education of the San Francisco Unified School District, and Members of the Governing Board of the San Francisco Community College District.
“Measure” means a local referendum, or a local ballot measure, whether or not it qualifies for the ballot.
The Commission staff has compiled the information filed by campaign consultants for the first quarter of 2011 in the attached tables. All amounts reported by campaign consultants have been rounded to the nearest whole dollar.
IV. Description of Quarterly Report Tables
Table 1: Total Reported Activity (December 1, 2010 – February 28, 2011)
Table 1 summarizes all reported activity by campaign consultants for the first quarter of 2011. Filers are listed in alphabetical order. The total payments promised by clients and any political contributions or gifts to officeholders made by the filers are also reported.
| Consultant | Payments Promised By Clients | Payments Received From Clients | Political Contributions |
|---|---|---|---|
| Bowman, Christopher L. | $0 | $0 | $0 |
| Brokaw, Brian | $453 | $453 | $0 |
| Burson-Marsteller | $0 | $54,605 | $0 |
| The California Group | $56,000 | $56,000 | $0 |
| Chariot LLC | $14,294 | $7,294 | $0 |
| City Strategies/Darcy Brown | $0 | $0 | $0 |
| Erwin & Muir | $0 | $7,273 | $0 |
| The Everhart Company | $0 | $0 | $500 |
| Ground Floor Public Affairs | $20,000 | $20,000 | $0 |
| Hildebrand Strategies, Inc. | $20,487 | $25,500 | $0 |
| Hope Road Consulting, LLC | $0 | $0 | $0 |
| Hsieh & Associates | $0 | $6,982 | $0 |
| Hsieh, Francisco | $0 | $0 | $0 |
| Integrated Fundraising Strategies | $32,000 | $32,000 | $100 |
| JKW Political Consulting | $0 | $0 | $0 |
| Lee, Christopher/Town Square Consulting | $0 | $0 | $0 |
| Lester Connect | $0 | $0 | $0 |
| Lyons, Nichelle | $0 | $34 | $0 |
| Maravich, Michelle | $0 | $0 | $0 |
| Mesloh, Debbie | $0 | $0 | $0 |
| Murry, Geoffrey | $0 | $0 | $0 |
| Panagopoulos, Nick | $0 | $18,154 | $250 |
| SCN Strategies, Inc. | $18,578 | $118,578 | $0 |
| Social Stream Consulting | $13,000 | $13,000 | $500 |
| Stearns Consulting, Inc. | $7,685 | $0 | $0 |
| Storefront Political Media | $45,768 | $20,354 | $750 |
| Terris Barnes & Walters | $0 | $0 | $0 |
| Whitehurst Campaigns, Inc. | $0 | $20,000 | $0 |
| Winning Directions | $0 | $0 | $0 |
| Workman, Dee Dee | $0 | $0 | $0 |
| TOTAL | $228,264 | $400,226 | $2,100 |
Table 2: Client Payment Report
Filers are required to report “economic consideration” promised by or received from clients in exchange for campaign consulting services during the applicable reporting period. Economic consideration includes payments, fees, commissions, and reimbursements for expenses, gifts or anything else of value.
Table 2 lists the name of the filer in alphabetical order, the filer’s clients, the services performed for that client, the payment promised by the client in the reporting period, and the payment actually received. The table also indicates the total payments promised or received by all filers.
The payments promised by all clients to filers during the first quarter totaled $228,264. The payments received by all filers from clients during the first quarter totaled $400,226.
| TABLE 2 (Q1 2011) | ||||
|---|---|---|---|---|
| CAMPAIGN CONSULTANT | CLIENT | SERVICES PERFORMED | PAYMENTS PROMISED | PAYMENTS RECEIVED |
| Brokaw, Brian | Kamala Harris for Attorney General 2010 | Campaign management | $453 | $453 |
| Burson-Marsteller | Standing Up for Working Families | Media relations and new media | $0 | $54,605 |
| The California Group | Malia Cohen | Fundraising and campaign services, including consultant advice on voter outreach | $36,000 | $36,000 |
| The California Group | San Franciscans for a Better MUNI | Fundraising services | $20,000 | $20,000 |
| Chariot LLC | Tony Hall for Mayor 2011 | Campaign management, including providing advice and hiring vendors, press, media; treasurer | $14,294 | $7,294 |
| Chariot LLC | Tony Hall for Mayor 2011 | Campaign management, including advice and hiring vendors, press, media; treasurer | client also promised 15% add-on for creative items | $0 |
| Erwin & Muir | San Franciscans for a Better MUNI | Campaign consulting services, including mail and TV production; strategic advice | $0 | $7,273 |
| Ground Floor Public Affairs | Herrera for Mayor 2011 | Campaign management | $20,000 | $20,000 |
| Hildebrand Strategies, Inc. | Bevan Dufty for Mayor 2011 | Campaign budget development; create and implement messaging, fundraising, and scheduling plans | $20,487 | $25,500 |
| Hsieh & Associates | Coalition for Civil Sidewalks, No on M, Yes on L | Consulting for ballot measure, including strategy, media, and fundraising | $0 | $6,982 |
| Integrated Fundraising Strategies | Dennis Herrera for Mayor 2011 | Fundraising consulting & event planning | $32,000 | $32,000 |
| Lyons, Nichelle | Carmen Chu for Supervisor 2010 | none (reimbursement only) | $0 | $34 |
| Panagopoulos, Nick | Join Joanna Rees for Mayor | Campaign management and strategy | $0 | $18,154 |
| SCN Strategies, Inc. | Kamala Harris for Attorney General 2010 | Campaign consulting | $0 | $100,000 |
| SCN Strategies, Inc. | Join Joanna Rees for Mayor 2011 | Campaign management and strategy | $18,578 | $18,578 |
| Social Stream Consulting | Leland Yee for Mayor Exploratory Committee | Social and new media strategy consulting | $13,000 | $13,000 |
| Stearns Consulting | Yee for Mayor 2011 Exploratory Committee | Campaign consulting and media | $6,172 | $0 |
| Stearns Consulting | Paul Henderson for District Attorney 2011 | Campaign consulting and media | $1,513 | $0 |
| Storefront Political Media | Phil Ting for Assessor | Campaign consulting; media production, distribution, and placement | $40,611 | $15,197 |
| Storefront Political Media | David Onek for District Attorney | Campaign consulting; media production, distribution, and placement | $5,157 | $5,157 |
| Whitehurst Campaigns, Inc. | Herrera for Mayor 2011 | General campaign management consulting | $0 | $20,000 |
| TOTAL | $228,264 | $400,226 | ||
Table 3: Political Contributions
Filers must report each political contribution of $100 or more to a candidate for local office, a committee controlled by a local officeholder or a candidate for local office, or a ballot measure committee whether or not the committee is controlled by a local officeholder or a candidate for local office. Filers must report contributions of $100 or more made or delivered by the filer, or made by the filer’s client at the filer’s behest, or for which the filer acted as an agent or intermediary during the reporting period. This chart indicates the political contributions made by campaign consultants during the reporting period. Filers reported a total of $2,100 in political contributions during the first quarter of 2011.
| CONTRIBUTIONS MADE BY CAMPAIGN CONSULTANTS | ||
|---|---|---|
| Committee Name | Consultant Name | Amount |
| Paul Henderson for District Attorney | Everhart Company, Inc. | $500 |
| Dennis Herrera for Mayor 2011 | Sheri Rubin (Integrated Fundraising Strategies) | $100 |
| Join Joanna Rees for Mayor | Nick Panagopoulos | $250 |
| Leland Yee for Mayor Exploratory Committee | Social Stream Consulting | $500 |
| David Onek for DA 2011 | Storefront Politcal Media | $250 |
| Phil Ting for Mayor 2011 | Storefront Politcal Media | $500 |
| CONTRIBUTIONS OF $100 OR MORE MADE DURING FIRST QUARTER 2011 | $2,100 | |
Vendor/Subvendor Payments
Each filer must report economic consideration promised to or received by the filer during the reporting period from vendors and sub-vendors who provide campaign-related goods or services to the filer’s current clients. No filers reported any vendor or sub-vendor payments during this reporting period.
Gifts to Local Officeholders
Each filer must report any gifts promised or made by the filer to a local officeholder during the reporting period which in the aggregate total $50 or more. No filers reported any gifts promised or made to a local officeholder during this reporting period.
Employment of Local Officeholders and City Employees
If the filer employs a local officeholder or City employee during the reporting period, the filer must report the name of the officeholder or City employee and describe the nature of the employment by the filer. In addition, if a client of the filer employs a local officeholder or City employee at the behest of the filer during the reporting period, the filer must report the name of the client, the name of each officeholder or City employee hired by the client, and the nature of the employment by the client.
Ground Floor Public Affairs reported that it employs Justin Roja, a Commissioner for the Entertainment Commission, as an Account Executive.
City Contracts Obtained During the Reporting Period
If the filer obtains a City contract during the reporting period and the contract is approved by a local officeholder who is the filer’s client, the filer must report the contract, the date the contract was obtained, and the name of the officeholder who approved the contract. No filers reported obtaining a City contract during the reporting period.
Appointment to Public Office
If the filer is appointed to public office during the reporting period and the appointment is made by a local officeholder who is the filer’s client, the filer must report the public office to which the filer was appointed, the date of the appointment, and the name of the officeholder who appointed the filer. No filers reported being appointed to public office by a client during the reporting period.