Third Quarter 2011 Summary of Earnings and Activity of Campaign Consultants Registered with the City and County of San Francisco – June 1, 2011 through August 31, 2011

Benedict Y. Hur, Chairperson
John St. Croix, Executive Director

Report prepared by:
Catherine Argumedo

Date Issued: October 28, 2011



I. Introduction

In November 1997, San Francisco voters approved the Regulation of Campaign Consultants Ordinance (“Ordinance”), San Francisco Campaign and Governmental Conduct Code Sections 1.500-1.540.  The Ordinance requires persons who earn $1,000 or more per year for campaign consultant services to register with the Ethics Commission and file quarterly activity reports. 

The third quarter activity reports were due on September 15, 2011 and covered the filing period beginning June 1, 2011 and ending August 31, 2011. 

II. Comparative Data

The level of campaign consultant activity has fluctuated since the first filing in June 1998 (the second quarter of 1998).  The chart on the next page compares data compiled pertaining to campaign consultant activity since implementation of the Ordinance.  As indicated, the level of campaign consultant activity generally increases or decreases depending on 1) whether an election is held and 2) the number and type of local items on the ballot.

QuarterNumber of ConsultantsTotal Payments PromisedTotal Payments ReceivedTotal Contributions Made
First Quarter 200342$368,102$331,328$3,850
Second Quarter 200351$486,555$530,434$3,250
Third Quarter 200364$618,346$749,332$2,805
Fourth Quarter 200364$1,112,506$1,367,183$10,125
First Quarter 200436$352,837$243,578$1,600
Second Quarter 200429$180,947$136,950$1,650
Third Quarter 200445$461,739$405,991$11,050
Fourth Quarter 200455$620,070$943,214$4,786
First Quarter 200517$78,578$29,762$1,750
Second Quarter 200517$87,399$93,085$250
Third Quarter 200520$160,430$102,377$950
Fourth Quarter 200523$256,254$283,731$1,150
First Quarter 20069$68,911$72,654$1,900
Second Quarter 200613$400,328$385,303$1,000
Third Quarter 200618$279,270$310,077$4,200
Fourth Quarter 200621$842,765$617,275$12,700
First Quarter 200714$115,761$135,720$1,200
Second Quarter 200716$227,514$163,333N/A
Third Quarter 200719$479,895$414,496$69,137
Fourth Quarter 200719$1,262,553$1,324,139$35,875
First Quarter 200821$622,255$830,920$92,950
Second Quarter 200827$718,486$1,011,559$3,750
Third Quarter 200840$862,640$811,954$4,843
Fourth Quarter 200841$1,985,420$3,978,592$4,830
First Quarter 200921$490,230$451,730$1,560
Second Quarter 200920$429,076$447,804$3,545
Third Quarter 200925$519,855$562,206$2,250
Fourth Quarter 200927$874,076$880,721$500
First Quarter 201026$273,847$348,578$100
Second Quarter 201030$449,666$666,692$3,900
Third Quarter 201041$593,564$635,782$3,118
Fourth Quarter 201047$1,575,846$2,766,813$1,600
First Quarter 201130$228,264$400,226$2,100
Second Quarter 201129$475,807$399,194$270
Third Quarter 201148$757,556$738,202$1,950

III. The Campaign Consultant Ordinance

The Ordinance defines “campaign consultant” as a person or entity that receives or is promised $1,000 or more in a calendar year for providing either of the following services:

Campaign Management,” defined as conducting, coordinating or supervising a campaign to elect, defeat, retain or recall a local candidate, or to adopt or defeat a local ballot measure, including but not limited to:

  1. Hiring or authorizing the hiring of campaign staff and consultants; or
  2. Spending or authorizing the expenditure of campaign funds; or
  3. Directing, supervising or conducting the solicitation of campaign contributions; or
  4. Selecting or recommending vendors or subvendors of goods or services for the campaign.


Campaign Strategy,” defined as planning for the election, defeat, retention or recall of a local candidate, or for the adoption or defeat of a local ballot measure, including not but limited to:

  1. Producing or authorizing the production of campaign literature and print and broadcast advertising; or
  2. Seeking endorsements of organizations or individuals; or
  3. Seeking financing; or
  4. Advising on public policy positions.

Employees of campaign consultants do not themselves qualify as campaign consultants.  However, persons and entities that subcontract with a campaign consultant to provide campaign consulting services and that receive or are promised $1,000 or more in a calendar year do qualify as campaign consultants.  Similarly, employees of campaigns who engage in campaign management or campaign strategy and who are promised or receive $1,000 or more in a calendar year also qualify as campaign consultants.

Campaign consultants are required to report only activity associated with local candidates or local ballot measures.  For purposes of the Ordinance, “candidate” means:  (1) a person who has taken affirmative action to seek nomination or election to local office, or (2) a local officeholder who has taken affirmative action to seek nomination or election to any elective office, or (3) a local officeholder who is the subject of a recall election.

Local officeholder” means the following elected officers:  Mayor, Members of the San Francisco Board of Supervisors, City Attorney, District Attorney, Treasurer, Sheriff, Assessor, Public Defender, Members of the Board of Education of the San Francisco Unified School District, and Members of the Governing Board of the San Francisco Community College District. 

Measure” means a local referendum, or a local ballot measure, whether or not it qualifies for the ballot.

The Commission staff has compiled the information filed by campaign consultants for the third quarter of 2011 in the attached tables.  All amounts reported by campaign consultants have been rounded to the nearest whole dollar.

IV. Description of Quarterly Report Tables

Table 1:  Total Reported Activity (June 1, 2011 – August 31, 2011)

Table 1 summarizes all reported activity by campaign consultants for the third quarter of 2011.  Filers are listed in alphabetical order.  The total payments promised by clients and any political contributions or gifts to officeholders made by the filers are also reported.

ConsultantPayments Promised By ClientsPayments Received From ClientsPolitical Contributions
Barnes, Bill$8,500$8,500$0
The Baughman Company$10,000$10,000$500
Brian Brokaw Consulting$3,548$0$0
Bowman, Christopher L.$0$0$0
Byrd, Michael$5,635$0$0
The California Group$30,880$30,880$0
Chariot LLC$99,600$68,868$0
City Strategies/Darcy Brown$0$0$0
Demissie, Addisu$13,000$13,000$0
Derse, Nicole$24,000$24,000$0
Duffy & Capitolo$33,969$33,969$0
Erickson, Matthew$0$0$0
Erwin & Muir$22,500$7,500$0
Feighan, David$13,000$13,000$100
Fox, Erica$6,076$6,076$0
Phil Giarrizzo Campaigns$0$0$0
Ginsberg McLear Group$7,097$0$0
Golinger, Jon$21,000$22,338$400
Ground Floor Public Affairs$14,583$12,500$0
Hope Road Consulting, LLC$0$0$0
Hsieh & Associates$7,175$7,175$0
Hsieh, Francisco$0$0$0
Integrated Fundraising Strategies$21,834$21,834$0
JPM&M, Inc.$5,000$5,000$0
Kaufman Campaign Consultants$0$0$0
Keig, John$6,688$6,688$0
Khayat, Mary$22,500$23,750$0
Left Coast Communications$10,321$18,021$0
Lester Connect$0$0$0
Lyons, Nichelle$23,062$20,112$0
McCarthy, Jill$16,500$16,500$0
Panagopoulos, Nick$0$29,433$200
Peterson, Chelsea$7,787$7,787$0
RMS Associates (formerly R. Schlackman)$3,500$7,000$0
SCN Strategies, Inc.$15,000$0$0
SGR Consulting$5,000$0$0
Social Stream Consulting$0$19,500$0
Stearns Consulting, Inc.$67,712$116,282$0
Storefront Political Media$84,636$3,537$750
Terris Barnes & Walters$54,953$54,953$0
Town Square Consulting (formerly C. Lee)$0$0$0
Joe Trippi and Associates$0$15,000$0
Whitehurst Campaigns, Inc.$5,000$67,500$0
Winnicker, Anthony$12,000$12,000$0
Winning Directions$0$0$0
Workman, Dee Dee$0$0$0
Wyatt, Barry$47,500$7,500$0
Zeiger, Sarah$28,000$28,000failed to report
TOTAL $757,556$738,202$1,950

Table 2:  Client Payment Report

Filers are required to report “economic consideration” promised by or received from clients in exchange for campaign consulting services during the applicable reporting period.  Economic consideration includes payments, fees, commissions, and reimbursements for expenses, gifts or anything else of value. 

Table 2 lists the name of the filer in alphabetical order, the filer’s clients, the services performed for that client, the payment promised by the client in the reporting period, and the payment actually received.  The table also indicates the total payments promised or received by all filers. 

The payments promised by all clients to filers during the third quarter of 2011 totaled $757,556.  The payments received by all filers from clients during the third quarter of 2011 totaled $738,202.

Barnes, BillEd Lee for Mayor 2011Campaign management$8,500$8,500
The Baughman CompanySan Franciscans United for Pension and Health ReformCampaign management and strategy$10,000$10,000
Brian Brokaw ConsultingSan Franciscans for Jobs and Good Government, Supporting Ed Lee for Mayor 2011Provided advocacy and campaign management services$3,548$0
Byrd, MichaelSan Franciscans for Pension ReformFundraising$5,635$0
The California GroupPaul Miyamoto for Sheriff 2011Fundraising services$30,880$30,880
Chariot LLCTony Hall for Mayor 2011Political campaign management, media reservations and booking; providing advice and hiring vendors; press, media, and general campaign guidance$99,600$68,868
Demissie, AddisuDavid Chiu for MayorCommunications, field, and new media management & consulting services; campaign spokesman$13,000$13,000
Derse, NicoleDavid Chiu for MayorCampaign management and strategy development$24,000$24,000
Duffy & CapitoloPaul Miyamoto for Sheriff 2011Consulting, signs, supplies, design, printing$33,969$33,969
Erwin & MuirGeorge Gascon for San Francisco DA 2011Campaign strategy and management$22,500$7,500
Feighan, DavidBevan Dufty for MayorCampaign management – day-to-day operations, campaign strategy, and organizational setup$13,000$13,000
Fox, EricaAvalos for MayorDeputy campaign management – strategic services$6,076$6,076
The Ginsberg McLear GroupSan Franciscans for Jobs and Good Government, Supporting Ed Lee for Mayor 2011Provided advocacy and campaign management services$7,097$0
Golinger, JonSharmin Bock for DADay-to-day campaign management$21,000$22,338
Ground Floor Public AffairsBevan Dufty for MayorCampaign management$14,583$12,500
Hsieh & AssociatesYes on B, San Francisco Earthquake and Disaster Response PlanCampaign management and strategy$7,175$7,175
Integrated Fundraising StrategiesDennis Herrera for Mayor 2011Fundraising consulting and event planning; contribution processing$21,834$21,834
JPM&MDavid Chiu for Mayor 2011Consulting$5,000$5,000
Keig, JohnAvalos for MayorCampaign management and strategic advice$6,688$6,688
Khayat, MaryTony Hall for Mayor* left blank$22,500$23,750
Left Coast CommunicationsProgress for AllGeneral consulting services, literature design and production, volunteer coordination, campaign management, press work, event scheduling, data management$10,321$18,021
Lyons, NichelleGeorge Gascon for San Francisco DA 2011Fundraising$23,062$20,112
McCarthy, JillBevan Dufty for MayorProvided strategic advice on finance plan$16,500$16,500
Panagopoulos, NickJoin Joanna Rees for MayorGeneral campaign consulting, management and strategy$0$29,433
Peterson, ChelseaDavid Onek for District AttorneyCampaign management and strategy$7,787$7,787
RMS AssociatesSan Franciscans for Pension ReformGeneral consulting and campaign strategy$3,500$7,000
SCN Strategies, Inc.Ed Lee for Mayor 2011Campaign management$15,000$0
SGR ConsultingSharmin Bock for District Attorney 2011Fundraising services$5,000$0
Social Stream ConsultingLeland Yee for MayorSocial media consulting services$0$19,500
Stearns ConsultingStand Up for Working Families; No on BCampaign media and consulting$18,628$7,500
Stearns ConsultingLeland Yee for Mayor 2011Campaign consulting and media$20,825$58,141
Stearns ConsultingRoss Mirkarimi for Sheriff 2011Campaign consulting and media$19,760$26,372
Stearns ConsultingSharmin Bock for District Attorney 2011Campaign media and consulting$8,498$24,268
Storefront Political MediaPhil Ting for Mayor 2011Campaign consulting; media production, distribution, and placement$40,319$0
Storefront Political MediaDavid Onek for District AttorneyCampaign consulting; media production, distribution, and placement$37,500$3,537
Storefront Political MediaChris Cunnie for San Francisco Sheriff 2011Campaign consulting; media production, distribution, and placement$6,818$0
Terris, Barnes & WaltersBevan Dufty for MayorCampaign consutling; design and production of signs, collateral, etc.$54,953$54,953
Joe Trippi and AssociatesMichela Alioto-Pier for MayorStrategic consulting$0$15,000
Whitehurst Campaigns, Inc.Herrera for Mayor 2011General campaign management consulting$0$40,000
Whitehurst Campaigns, Inc.Gascon for DA 2011Strategic consulting; message development; media consulting; production of all campaign media and materials$5,000$7,500
Whitehurst Campaigns, Inc.Committee for Parental Choice and Religious FreedomGeneral campaign management consulting$0$10,000
Whitehurst Campaigns, Inc.Rebuilding San Francisco Schools – Yes on Proposition AStrategic consulting; message development; media consulting; production of all campaign media and materials$0$10,000
Winnicker, AnthonyEd Lee for Mayor 2011Communication services$12,000$12,000
Wyatt, BarryEd Lee for Mayor 2011Direct voter contact consulting (field)$47,500$7,500
Zeiger, SarahMichela Alioto-Pier for MayorFundraising$28,000$28,000
TOTAL  $757,556$738,202

Table 3:  Political Contributions

Filers must report each political contribution of $100 or more to a candidate for local office, a committee controlled by a local officeholder or a candidate for local office, or a ballot measure committee whether or not the committee is controlled by a local officeholder or a candidate for local office.  Filers must report contributions of $100 or more made or delivered by the filer, or made by the filer’s client at the filer’s behest, or for which the filer acted as an agent or intermediary during the reporting period.  This chart indicates the political contributions made by campaign consultants during the reporting period.  Filers reported a total of $1,950 in political contributions during the third quarter of 2011.

 Committee  Name Consultant NameAmount
 Join Joanna Rees for Mayor Nick Panagopoulos$200
 Ross Mirkarimi for Sheriff  The Baughman Company$500
 Bevan Dufty for Mayor David Feighan$100
 Avalos for Mayor Jon Golinger$400
 Chris Cunnie for SF Sheriff 2011 Storefront Political Media$500
 David Onek for District Attorney 2011 Storefront Political Media$250

Vendor/Subvendor Payments

Each filer must report economic consideration promised to or received by the filer during the reporting period from vendors and sub-vendors who provide campaign-related goods or services to the filer’s current clients. No filers reported any vendor or sub-vendor payments during this reporting period.

Gifts to Local Officeholders

Each filer must report any gifts promised or made by the filer to a local officeholder during the reporting period which in the aggregate total $50 or more.  No filers reported any gifts promised or made to a local officeholder during this reporting period.

Employment of Local Officeholders and City Employees

If the filer employs a local officeholder or City employee during the reporting period, the filer must report the name of the officeholder or City employee and describe the nature of the employment by the filer.  In addition, if a client of the filer employs a local officeholder or City employee at the behest of the filer during the reporting period, the filer must report the name of the client, the name of each officeholder or City employee hired by the client, and the nature of the employment by the client.  No filers reported any employment of a local officeholder or City employee during this reporting period.

City Contracts Obtained During the Reporting Period

If the filer obtains a City contract during the reporting period and the contract is approved by a local officeholder who is the filer’s client, the filer must report the contract, the date the contract was obtained, and the name of the officeholder who approved the contract.  No filers reported obtaining a City contract during the reporting period.

Appointment to Public Office

If the filer is appointed to public office during the reporting period and the appointment is made by a local officeholder who is the filer’s client, the filer must report the public office to which the filer was appointed, the date of the appointment, and the name of the officeholder who appointed the filer.  No filers reported being appointed to public office by a client during the reporting period.

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