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Fourth Quarter 2011 Summary of Earnings and Activity of Campaign Consultants Registered with the City and County of San Francisco – September 1, 2011 through November 30, 2011

Benedict Y. Hur, Chairperson
John St. Croix, Executive Director

Report prepared by:
Catherine Argumedo        

Date Issued: January 25, 2012



I. Introduction

In November 1997, San Francisco voters approved the Regulation of Campaign Consultants Ordinance (“Ordinance”), San Francisco Campaign and Governmental Conduct Code Sections 1.500-1.540.  The Ordinance requires persons who earn $1,000 or more per year for campaign consultant services to register with the Ethics Commission and file quarterly activity reports. 

The fourth quarter activity reports were due on December 15, 2011 and covered the filing period beginning September 1, 2011 and ending November 30, 2011. 

II. Comparative Data

The level of campaign consultant activity has fluctuated since the first filing in June 1998 (the second quarter of 1998).  The chart on the next page compares data compiled pertaining to campaign consultant activity since implementation of the Ordinance.  As indicated, the level of campaign consultant activity generally increases or decreases depending on 1) whether an election is held and 2) the number and type of local items on the ballot.

QuarterNumber of ConsultantsTotal Payments PromisedTotal Payments ReceivedTotal Contributions Made
First Quarter 200714$115,761$135,720$1,200
Second Quarter 200716$227,514$163,333N/A
Third Quarter 200719$479,895$414,496$69,137
Fourth Quarter 200719$1,262,553$1,324,139$35,875
First Quarter 200821$622,255$830,920$92,950
Second Quarter 200827$718,486$1,011,559$3,750
Third Quarter 200840$862,640$811,954$4,843
Fourth Quarter 200841$1,985,420$3,978,592$4,830
First Quarter 200921$490,230$451,730$1,560
Second Quarter 200920$429,076$447,804$3,545
Third Quarter 200925$519,855$562,206$2,250
Fourth Quarter 200927$874,076$880,721$500
First Quarter 201026$273,847$348,578$100
Second Quarter 201030$449,666$666,692$3,900
Third Quarter 201041$593,564$635,782$3,118
Fourth Quarter 201047$1,575,846$2,766,813$1,600
First Quarter 201130$228,264$400,226$2,100
Second Quarter 201129$475,807$399,194$270
Third Quarter 201148$757,556$738,202$1,950
Fourth Quarter 201164$3,502,429$3,757,950$3,551

III. The Campaign Consultant Ordinance

The Ordinance defines “campaign consultant” as a person or entity that receives or is promised $1,000 or more in a calendar year for providing either of the following services:

Campaign Management,” defined as conducting, coordinating or supervising a campaign to elect, defeat, retain or recall a local candidate, or to adopt or defeat a local ballot measure, including but not limited to:

  1. Hiring or authorizing the hiring of campaign staff and consultants; or
  2. Spending or authorizing the expenditure of campaign funds; or
  3. Directing, supervising or conducting the solicitation of campaign contributions; or
  4. Selecting or recommending vendors or subvendors of goods or services for the campaign.


Campaign Strategy,” defined as planning for the election, defeat, retention or recall of a local candidate, or for the adoption or defeat of a local ballot measure, including not but limited to:

  1. Producing or authorizing the production of campaign literature and print and broadcast advertising; or
  2. Seeking endorsements of organizations or individuals; or
  3. Seeking financing; or
  4. Advising on public policy positions.

Employees of campaign consultants do not themselves qualify as campaign consultants.  However, persons and entities that subcontract with a campaign consultant to provide campaign consulting services and that receive or are promised $1,000 or more in a calendar year do qualify as campaign consultants.  Similarly, employees of campaigns who engage in campaign management or campaign strategy and who are promised or receive $1,000 or more in a calendar year also qualify as campaign consultants.

Campaign consultants are required to report only activity associated with local candidates or local ballot measures.  For purposes of the Ordinance, “candidate” means:  (1) a person who has taken affirmative action to seek nomination or election to local office, or (2) a local officeholder who has taken affirmative action to seek nomination or election to any elective office, or (3) a local officeholder who is the subject of a recall election.

Local officeholder” means the following elected officers:  Mayor, Members of the San Francisco Board of Supervisors, City Attorney, District Attorney, Treasurer, Sheriff, Assessor, Public Defender, Members of the Board of Education of the San Francisco Unified School District, and Members of the Governing Board of the San Francisco Community College District. 

Measure” means a local referendum, or a local ballot measure, whether or not it qualifies for the ballot.

The Commission staff has compiled the information filed by campaign consultants for the fourth quarter of 2011 in the attached tables.  All amounts reported by campaign consultants have been rounded to the nearest whole dollar.

IV. Description of Quarterly Report Tables

Table 1:  Total Reported Activity (September 1, 2011 – November 30, 2011)

Table 1 summarizes all reported activity by campaign consultants for the fourth quarter of 2011.  Filers are listed in alphabetical order.  The total payments promised by clients and any political contributions or gifts to officeholders made by the filers are also reported.

As of the date of this report, two registered consultants failed to file quarterly reports for this reporting period.

ConsultantPayments Promised By ClientsPayments Received From ClientsPolitical Contributions
Abeyta, Joshua$4,655$4,655$0
Armour, Mark$19,000$19,000$0
Barnes, Bill$34,000$21,250$0
The Baughman Company$159,577$149,688$0
Brian Brokaw Consulting$18,334$21,883$0
Bowman, Christopher L.$0$0$237
Bullfight Strategies, LLC$3,000$3,000$0
Byrd, Michael$0$0$0
The California Group$43,198$38,305$0
The Campaign Workshop$77,441$0$0
Chariot LLC$123,033$123,033$500
City Strategies/Darcy Brown$0$0$0
Demissie, Addisu$22,340$22,340$450
Derse, Nicole$28,340$28,340$0
Duffy & Capitolo$5,875$125,385$0
Dunnigan, Dan$10,500$10,500$250
Durning, Santore & Davis, LLC$2,000$500$0
Erickson, Matthew$0$0$0
Erwin & Muir$54,000$24,000$500
Feighan, David – FAILED TO FILE   
Fletcher Rowley$18,435$18,435$0
Fox, Erica$13,250$13,250$0
Phil Giarrizzo Campaigns$12,641$203,187$0
Ginsberg McLear Group$36,904$44,001$0
Golinger, Jon$21,000$21,240$0
Ground Floor Public Affairs$57,084$57,084$500
Hope Road Consulting, LLC$0$0$0
Hsieh & Associates$11,790$11,790$250
Hsieh, Francisco$0$0$0
Integrated Fundraising Strategies$30,698$15,698$100
JPM&M, Inc.$297,152$297,152$0
Kaufman Campaign Consultants$0$0$0
Keig, John$13,058$16,308$120
Khayat, Mary$22,500$13,730$0
Left Coast Communications$81,500$25,000$0
Lester Connect$32,245$31,745$0
Lyons, Nichelle$52,319$52,319$0
Mad Dog Mail, Inc.$0$30,515$0
McNally Temple Associates, Inc.$190,870$161,176$0
Meyers, Ashley$8,000$8,000$0
Panagopoulos, Nick$0$33,346 
Peterson, Chelsea$13,869$13,869$0
Putnam Partners, LLC$40,649$40,649$0
RMS Associates/R. Schlackman$89,181$89,181$0
Redondiez, Rachel$19,500$16,005$144
Jim Ross Consulting$60,035$60,035$0
SCN Strategies, Inc.$45,000$0$0
SGR Consulting$64,300$39,300$0
Shallman Communications$382,506$382,506$0
Social Stream Consulting$16,000$8,000$0
Stearns Consulting, Inc.$821,734$821,734$0
Storefront Political Media$96,873$215,092$0
Strategic Telemetry$15,000$15,000$0
Terris Barnes & Walters$179,246$179,246$0
Town Square Consulting (formerly C. Lee)$15,000$15,000$0
Joe Trippi and Associates$0$15,000$0
Trujillo, Georgine (Trujillo Caston Solutions)$18,000$18,000$0
Vaughan, Susan E.$5,708$5,708$0
Whitehurst Campaigns, Inc.$11,588$117,271$0
Winnicker, Anthony$36,000$18,000$500
Winning Directions$20,000$20,000$0
Workman, Dee Dee$0$0$0
Wyatt, Barry$47,500$22,500$0
Zeiger, Sarah – FAILED TO FILE   
TOTAL $3,502,429$3,757,950$3,551

Table 2:  Client Payment Report

Filers are required to report “economic consideration” promised by or received from clients in exchange for campaign consulting services during the applicable reporting period.  Economic consideration includes payments, fees, commissions, and reimbursements for expenses, gifts or anything else of value. 

Table 2 lists the name of the filer in alphabetical order, the filer’s clients, the services performed for that client, the payment promised by the client in the reporting period, and the payment actually received.  The table also indicates the total payments promised or received by all filers. 

The payments promised by all clients to filers during the fourth quarter of 2011 totaled $3,502,429.  The payments received by all filers from clients during the fourth quarter of 2011 totaled $3,757,950.

Abeyta, JoshuaPhil Ting for Mayor 2011Campaign management$4,655$4,655
Armour, MarkSan Franciscans for New PrioritiesMedia consulting for independent expenditure campaign$19,000$19,000
Barnes, BillEd Lee for Mayor 2011Campaign management$34,000$21,250
The Baughman CompanySan Franciscans United for Pension and Health ReformCampaign management and strategy$159,577$149,688
Brian Brokaw ConsultingSan Franciscans for Jobs and Good Government, Supporting Ed Lee for Mayor 2011Provided advocacy and campaign management services$18,334$21,883
Bullfight Strategies, LLCBevan Dufty for MayorDevelop and execute strategic new media outreach plan focused on release of client's new television commercials$3,000$3,000
The California GroupYes on Proposition GPolitical consulting services$14,198$14,198
The California GroupGeorge Gascon for San Francisco DA 2011Fundraising services$16,857$16,857
The California GroupPaul Miyamoto for Sheriff 2011Fundraising services$12,143$7,250
The Campaign WorkshopCalifornia Nurses Association PACGeneral consulting, design and production of three direct mailers; creation of website, internet banner advertisements$68,661$0
The Campaign WorkshopCalifornia Nurses Association Quality Health Care CommitteeGeneral consulting and design and production of mailer$8,780$0
Chariot LLCTony Hall for Mayor 2011Political campaign management, media reservations and booking; providing advice and hiring vendors; press, media, and general campaign guidance; treasurer.$123,033$123,033
Demissie, AddisuDavid Chiu for MayorCommunications, field, and new media management & consulting services; online & print media buyer; campaign spokesman$22,340$22,340
Derse, NicoleDavid Chiu for MayorCampaign management; campaign strategy development and implementation$28,340$28,340
Duffy & CapitoloPaul Miyamoto for Sheriff 2011Campaign consulting retainer and graphic design services$5,875$125,385
Dunnigan, DanChris Cunnie for San Francisco Sheriff 2011Field campaign services; organizing volunteers$10,500$10,500
Durning, Santore & Davis LLCSan Francisco Arts Democratic ClubTreasury consultation for General, PAC and Slate Mailer Organziation accounts$500$500
Durning, Santore & Davis LLCAfrican American Democratic Club SFTreasury consultation for General, PAC and Slate Mailer Organziation accounts; social media and event consulting; campaign literature and delivery consulting$1,500$0
Erwin & MuirGeorge Gascon for San Francisco DA 2011Campaign strategy and management$30,000$0
Erwin & MuirFix Our Streets, Yes on BCampaign strategy, direct mail$24,000$24,000
Feighan, DavidFAILED TO FILE   
Fletcher RowleySupporting Quality Neighborhood Schools for All – Yes on HConsultation$18,435$18,435
Fox, EricaAvalos for MayorCampaign Consulting – performing the strategic duties of the Deputy Campaign Manager$13,250$13,250
Phil Giarrizzo CampaignsEd Lee for Mayor 2011Direct mail conceptualization, design and print production$12,641$203,187
The Ginsberg McLear GroupSan Franciscans for Jobs and Good Government, Supporting Ed Lee for Mayor 2011Provided advocacy and campaign management services$36,904$44,001
Golinger, JonSharmin Bock for DADay-to-day campaign management$21,000$21,240
Ground Floor Public AffairsBevan Dufty for MayorCampaign manager$50,000$50,000
Ground Floor Public AffairsCunnie for Sheriff 2011, sponsored by SFPOACommunication strategist$7,084$7,084
Hsieh & AssociatesSan Franciscans for Pension & Healthcare Reform – Yes on C/No on DAsian American strategy & political strategy$11,790$11,790
Integrated Fundraising StrategiesDennis Herrera for Mayor 2011Fundraising consulting and event planning; contribution processing$30,698$15,698
JPM&MDavid Chiu for Mayor 2011Consulting services and mail program, mail services, postage, design, production, delivery$297,152$297,152
Jim Ross ConsultingEducating Voters for Jobs Against Avalos & Adachi for MayorPolitical consulting and media services$35,035$35,035
Jim Ross ConsultingBOMA IE PACPolitical consulting and media services$25,000$25,000
Keig, JohnAvalos for MayorCampaign management and strategic advice$3,250$6,500
Keig, JohnDavid Onek for District AttorneyCampaign management and strategy services$9,808$9,808
Khayat, MaryTony Hall for Mayor* left blank$22,500$13,730
Left Coast CommunicationsProgress for AllGeneral consulting services, volunteer coordination, campaign management, press work, data management$3,500$0
Left Coast CommunicationsCommittee for Effective City ManagementConsulting, volunteer coordination, data gathering, voter analysis$25,000$25,000
Left Coast CommunicationsSF Neighbor AllianceConsulting services, volunteer coordination, campaign management, press work, data management$53,000$0
Lester ConnectHarvey Milk LGBT Democratic ClubDirect mail consultation, design, printing, mailhousing, and delivery.  Doorhanger and newspaper advertisement consultation, design and printing.$32,245$31,745
Lyons, NichelleGeorge Gascon for San Francisco DA 2011Fundraising$2,950$2,950
Lyons, NichelleYes on Proposition AFundraising$49,368$49,368
Mad Dog Mail, Inc.Gay & Lesbian Victory FundStrategic advice and production of direct mail to benefit the candidacy of Bevan Dufty$0$30,515
McNally Temple Associates, Inc.City Residents Supporting Leland Yee for Mayor 2011, sponsored by AFSCME, AFL-CIOCampaign consulting and advertising$190,870$161,176
Meyers, AshleyChris Cunnie for San Francisco Sheriff 2011Campaign management services – managed fundraising, staff & office$8,000$8,000
Panagopoulos, NickJoin Joanna Rees for MayorCampaign management & strategy: media, communications, fundraising, field$0$33,346
Peterson, ChelseaDavid Onek for District AttorneyCampaign management and strategy$13,869$13,869
Putnam Partners, LLCBevan Dufty for MayorProduction of two television advertisements$40,649$40,649
RMS AssociatesCommittee for a Safer San Francisco; Supporting Sharmin Bock, Opposing George Gascon for District Attorney 2011General campaign strategy & media$10,000$10,000
RMS AssociatesCommittee for a Fair and Better San Francisco, No on GGeneral campaign strategy & media$79,181$79,181
Redondiez, RachelAvalos for MayorCampaign management$19,500$16,005
SCN Strategies, Inc.Ed Lee for Mayor 2011Campaign management$45,000$0
SGR ConsultingSharmin Bock for District Attorney 2011Fundraising services$24,300$29,300
SGR ConsultingEd Lee for Mayor 2011Fundraising services$40,000$10,000
Shallman CommunicationsMichela Alioto-Pier for MayorDirect mail consulting$382,506$382,506
Social Stream ConsultingLeland Yee for MayorSocial media, online and strategic consulting$16,000$8,000
Stearns ConsultingLeland Yee for Mayor 2011Campaign consulting and media$329,297$329,297
Stearns ConsultingRoss Mirkarimi for Sheriff 2011Campaign consulting and media$144,101$144,101
Stearns ConsultingSharmin Bock for District Attorney 2011Campaign media and consulting$300,744$300,744
Stearns ConsultingOne California for AllCampaign media and consulting$47,591$47,591
Storefront Political MediaPhil Ting for Mayor 2011Campaign consulting; media production, distribution, and placement$37,027$110,929
Storefront Political MediaDavid Onek for District AttorneyCampaign consulting; media production, distribution, and placement$32,578$70,078
Storefront Political MediaChris Cunnie for San Francisco Sheriff 2011Campaign consulting; media production, distribution, and placement$27,267$34,085
Strategic TelemetryBevan Dufty for MayorMicrotargeting project for campaign$15,000$15,000
Terris, Barnes & WaltersBevan Dufty for MayorGeneral campaign consulting, design and production of mail$63,109$63,109
Terris, Barnes & WaltersUnited Educators of San FranciscoGeneral campaign consulting, design and production of mail$116,137$116,137
Town Square ConsultingAlliance for Jobs and Sustainable Growth PACCampaign management and strategic consulting$15,000$15,000
Joe Trippi and AssociatesMichela Alioto-Pier for MayorStrategic consulting, online services$0$15,000
Trujillo Caston Solutions, Inc.SEIU 1021Consulting services$18,000$18,000
Vaughan, Susan E.Terry Joan BaumCampaign consulting, communication, scheduling, visibility, volunteer coordination, phonebanking, precinct walking, responding to questionnaires$5,708$5,708
Whitehurst Campaigns, Inc.Herrera for Mayor 2011General campaign management consulting$0$66,598
Whitehurst Campaigns, Inc.Gascon for DA 2011Strategic consulting; message development; media consulting; production of all campaign media and materials$11,588$6,649
Whitehurst Campaigns, Inc.Rebuilding San Francisco Schools – Yes on Proposition AGeneral campaign management consulting$0$44,024
Winnicker, AnthonyEd Lee for Mayor 2011Communication and political services$36,000$18,000
Winning DirectionsAlliance for Jobs and Sustainable GrowthCampaign management and consulting for the Alliance IE campaign$20,000$20,000
Wyatt, BarryEd Lee for Mayor 2011Direct voter contact consulting (field)$47,500$22,500
Zeiger, SarahFAILED TO FILE   
TOTAL  $3,502,429$3,757,950

Table 3:  Political Contributions

Filers must report each political contribution of $100 or more to a candidate for local office, a committee controlled by a local officeholder or a candidate for local office, or a ballot measure committee whether or not the committee is controlled by a local officeholder or a candidate for local office.  Filers must report contributions of $100 or more made or delivered by the filer, or made by the filer’s client at the filer’s behest, or for which the filer acted as an agent or intermediary during the reporting period. 

This chart indicates the political contributions made by campaign consultants during the reporting period.  Filers reported a total of $3,551 in political contributions during the fourth quarter of 2011.

 Committee  Name Consultant NameAmount
 Dennis Herrera for Mayor 2011 Sheri Rubin (principal at Integrated Fundraising)$100
 Dennis Herrera for Mayor 2011 Dan Dunnigan$250
 Avalos for Mayor Rachel Redondiez (as an agent or intermediary for Jasen Ildefonzo)$144
 Bevan Dufty for Mayor Ground Floor Public Affairs$500
 Avalos for Mayor John Keig$120
 Phil Ting for Mayor Hsieh & Associates$250
 David Chiu for Mayor Addisu Demissie$450
 Michela Alioto-Pier for Mayor Christopher L. Bowman$100
 Michela Alioto-Pier for Mayor Christopher L. Bowman$137 (in-kind)
 Ed Lee for Mayor Anthony Winnicker$500
 George Gascon for DA 2011 Erwin & Muir$500
Tony Hall for MayorChariot LLC$500

Vendor/Subvendor Payments

Each filer must report economic consideration promised to or received by the filer during the reporting period from vendors and sub-vendors who provide campaign-related goods or services to the filer’s current clients.  Filers reported the following vendor or sub-vendor payments during this reporting period:

ConsultantVendor/Sub-vendor NamePayments promisedPayments received
The Campaign WorkshopFacebook $2,550
The Campaign WorkshopGoogle, Inc. $2,550
The Campaign WorkshopBulletproof $175
The Campaign WorkshopTracy Alison Wood $926
The Campaign WorkshopNetfirms $8
The Campaign WorkshopRiver City Printers, LLC $7,870
The Campaign WorkshopMichael Pinto $260
The Campaign WorkshopBethany Weinstein $809
The Campaign WorkshopCox Digital Solutions $17,200
The Campaign WorkshopAdmail West $19,112
The Campaign WorkshopiStock Photography $240
The Campaign WorkshopMiaso Design $163
The Campaign WorkshopPolitical Data, Inc. $143
Shallman CommunicationsPacific Print Resources$197,963$197,963
Shallman CommunicationsUnited States Postal Service$163,984$163,984
Shallman CommunicationsPolitical Data, Inc.$11,629$11,629
Town Square ConsultingAlliance for Jobs and Sustainable Growth PAC$15,000$15,000

Gifts to Local Officeholders

Each filer must report any gifts promised or made by the filer to a local officeholder during the reporting period which in the aggregate total $50 or more.  No filers reported any gifts promised or made to a local officeholder during this reporting period.

Employment of Local Officeholders and City Employees

If the filer employs a local officeholder or City employee during the reporting period, the filer must report the name of the officeholder or City employee and describe the nature of the employment by the filer.  In addition, if a client of the filer employs a local officeholder or City employee at the behest of the filer during the reporting period, the filer must report the name of the client, the name of each officeholder or City employee hired by the client, and the nature of the employment by the client.  No filers reported any employment of a local officeholder or City employee during this reporting period.

City Contracts Obtained During the Reporting Period

If the filer obtains a City contract during the reporting period and the contract is approved by a local officeholder who is the filer’s client, the filer must report the contract, the date the contract was obtained, and the name of the officeholder who approved the contract.  No filers reported obtaining a City contract during the reporting period.

Appointment to Public Office

If the filer is appointed to public office during the reporting period and the appointment is made by a local officeholder who is the filer’s client, the filer must report the public office to which the filer was appointed, the date of the appointment, and the name of the officeholder who appointed the filer.  No filers reported being appointed to public office by a client during the reporting period.

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